About

I build scalable growth engines for mobile apps and digital products - from acquisition to monetization, powered by data, experimentation, and product thinking.

Experience

Marketing and Revenue Project Manager @ Geev

2023 - Today

Leading growth initiatives across acquisition, conversion and monetization to support app performance and recurring revenue.

Marketing Project Manager @ Octopia

Oct 2021 - 2023

Responsible for acquisition and marketing development of the Octopia products offer to grow e-commerce activity in France and internationally.

Marketing Project Manager @ Microsoft

Sept 2019 - Sept 2020

Participated in Microsoft France marketing plan execution for education audiences to develop partner school and teacher networks.

Digital Project Manager @ Havana Club International

Jan 2019 - Jul 2019

Contributed to international digital project launches within the International Marketing team.

Digital Project Manager @ Pernod Ricard France

Jul 2018 - Jan 2019

Supported the deployment of Havana Club digital strategy on the French market.

Side Project

Cofounder and Project Manager @ Fabrilab

Sept 2017 - Today

Creation of a communication agency supporting freelancers and small businesses in their digital transition.

Main clients include TotalEnergies, Solis International and SCEBOG.

Education

Master in Management @ Excelia Business School

Sept 2016 - Sept 2020

Graduate specialized in Marketing and Brand Management. School accredited by AMBA, AACSB, EQUIS and EPAS.

Skills

📬 CRM and lifecycle

Batch, Braze, Mailchimp, Hubspot

💳 Subscription

Purchasely, RevenueCat and Stripe

🔎 ASO and SEO

App Store Optimization, Semrush, Google Search Console, keyword targeting

📊 Analytics

Amplitude, Appsflyer, Adjust, GA4, cohort analysis, A/B testing

📣 Marketing

Meta Ads, Google Ads, TikTok Ads, Adobe CC

💻 Web and Dev

WordPress, Next.js, HTML/CSS

🌍 Languages

English (C1 - TOEIC 810), French (native), Spanish (intermediate)

Interests

🏄 Sports

Surfing, bodyboarding, snowboarding, running, climbing and hiking.

🧭 Discovery and travel

I am all about adventure, cultural discovery and meeting new people. Travelling the world to surf spots is my way of recharging my batteries.

BodyboardingWave