In 2018, as part of its new brand strategy, Havana Club collaborated with French artist VALD. This gave the artist the opportunity to create his first bottle with his signature design.
A unique collaboration
As part of this collaboration, I had the opportunity to work closely with the Digital Manager in the implementation of the project.
I was involved in several operational aspects and in the project management:
- Ensure the correct printing of labels and their application on bottles
- Supervision of the bottle shooting
- Participation in the influence strategy
- Creation of the landing page for bottle sales
- Participation in the media operation with Konbini
