Toy Surfboards is a surfboard brand created by Didier Damestoy. Shaper since 1985, Didier designs his creations according to a singular method, combining science and intuition, resulting from a strong knowledge of fluid mechanics.
Creation and design of an e-commerce website
Creation, configuration and development of an e-commerce website on WordPress.org with the WooCommerce extension.
Website goals
- Gain awareness in France
- Increase customer engagement
- Create a responsive website effective on both mobile and desktop
- Create a shop space to display products clearly
- Include click and collect functionality
Achievements
To meet the customer's expectations, I structured the site to make it readable, accessible and engaging. The objective was to highlight the brand and expertise, include the full catalog, and help visitors navigate quickly to choose the right custom surfboard. I also accompanied Toy Surfboards in the development of an Instagram Shop.
All pages of the site meet key standards and recommendations for websites.
- Strong SEO foundations
- Adaptable on mobile, tablet and desktop
- Optimized overall performance
- Security best practices